From Paint Buckets to Business Growth: How Rundoo Helped Us Modernize Our Family-Owned Store

San Diego, California
Dealer
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Decor Fusion
by
Zach Herrera
General Manager
Go-live day

Hi, I’m Zach, the manager of Colorama Painting Supply in San Diego. I’ve been with the company for over 16 years now, but my journey into this business wasn’t exactly traditional. I married into it—literally. My father-in-law, Rick, is the owner, and I came onboard not long after marrying his daughter. While I hadn’t worked in paint retail before, I had a background in construction and woodworking, so the transition felt natural.

Rick started Colorama back in 1992 after the paint store he worked at was shutting its doors. Instead of moving on, he took a leap of faith and bought the business. He had already been in the paint industry since the '80s, and with that foundation, he grew Colorama into what it is today—a trusted supplier with deep roots in our community. As his son-in-law, I saw the pride and care he put into every aspect of the business, and I knew I wanted to be part of carrying that legacy forward.

Of course, running a family-owned store in today’s world comes with its share of challenges. The industry keeps evolving, and it can be tough to keep up—especially when it comes to tech. Our old systems worked, but they were clunky and not built for modern demands like mobile access, real-time updates, or efficiency on the go. We knew we needed something better, but like a lot of businesses, we were hesitant to make a big change.

That’s when Rundoo came into the picture.

I actually met someone from Rundoo early on, before the platform was even fully built. They were still developing the product, and I got to share my perspective about what we needed as a business. A year or so later, the team came back with a working product—and we decided to give it a shot. It was definitely a leap of faith, but it’s one I’m glad we took.

Since switching to Rundoo, the way we run our store has completely changed. The platform makes entering customers and processing orders faster and more intuitive. What really impressed me is how accessible everything is—we can do things from a tablet, a mobile phone, even out in the field during deliveries. We’re no longer tied to the counter or stuck behind a desktop. That flexibility has been a game-changer.

Another huge plus? Rundoo doesn’t just give us a tool—they actually listen. Whenever we run into a unique scenario or have a suggestion, they take it seriously and often build it into future updates. That kind of partnership is rare, and it’s one of the things that makes Rundoo feel less like a vendor and more like a true extension of our team.

I’m proud of how far Colorama has come, and I’m excited about where we’re going. With Rundoo in our corner, we’re not just keeping up—we’re moving forward.